When it comes to marketing, content is still king, but it may not be the type of content you usually see.

While most people think of content as the written portion of a site, several other forms of content are highly effective when it comes to marketing your firm. Currently, one of the most popular types of web elements comes in the form of video — and it can be highly effective at driving both web and social media traffic. If you aren’t sure on how to get started, check out these tips on how to make a video for a law firm site. Curious to know how video can impact your SEO and increase traffic to your firm’s site? Let’s take a look.

Video Increases Web Search Traffic

Have you ever heard the saying, “a picture’s worth a thousand words”? If that’s true, then a video is worth 10,000 words. On average, visitors spend more time browsing sites that contain videos because they are interactive. A video is easy to watch and understand and cuts down on time it takes to absorb and digest information. In fact, sites that contain videos receive more web search traffic than sites without video. A video is also shared more often among social media channels, allowing marketers to spread their message farther and faster. Here are some more tips on how to make your content more visual.

Video Bolsters Social Media Presence

If you’ve ever watched a viral video, you know how quickly this type of content can spread. Video can be shared across a variety of social media channels including Facebook, Instagram, LinkedIn, Youtube and Google+. With so many outlets at your disposal, you increase your firm’s chances of being seen by hundreds, thousands and even millions of eyes. As a bonus, anything you share on social media has the potential to go viral — a distinct advantage over written content confined to your firm’s blog.

Video Blogging or “Vlogging”

Vlogging has become a favorite marketing tool for many businesses, including law firms. While you may already generate content for your blog, adding video can increase its value. Visitors tend to spend more time on sites that contain video just because it’s easy to watch. To keep your visitors engaged in your site, you can create videos detailing your experience, or include information about your specialties. Create a unique attorney bio by making a vlog. Doing so can help your visitors get to know you on a more personal level, and can also develop a foundation of trust with your audience.

Ultimately, you’ll want to provide valuable content that helps to solve your visitors’ problems. You have very little time to grab your visitors’ attention and present them with the information they need to see. By using video, you can communicate more data in less time and increase your chances of converting visitors into clients.

If you’re still a little uncertain on how to get started, or about adding video to your site in general, contact Marketing 4 Legal. Contact us today and our legal marketing experts will help you come up with a plan to add video to further increase your traffic and potential clients.

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