We live in a digital age. The modern legal consumer has a world of options at their fingertips, and to make an impression, you need to make a connection. Your marketing strategy should employ techniques designed to reach the modern consumer through the channels they use most frequently. Whether that’s search engines or social media, you must have a presence in these spaces to connect with your consumers. Today’s consumer prefers convenience and flexibility, so you must also be flexible with your service options to communicate with potential clients needing your assistance.Here are a few tips on how to accomplish that.
Have Clients Provide Online Reviews
Today’s legal consumer relies heavily on client reviews. Where do they look for this information? Online. You should encourage your clients to provide you with online surveys to attract future business. When you have created a satisfying outcome for a client, either send them a link to post a Google review, or use an autoresponder email service to send them a built-in Google review form. Post positive reviews on your website and anywhere else that potential clients are likely to view them. Potential clients want assurance that you can reach a satisfying outcome, and numerous positive reviews will help solidify your capabilities.
Take Advantage of Social Media
Social media marketing is growing by leaps and bounds, and it’s not surprising considering the number of consumers frequenting these platforms. Billions of people use social media platforms like Facebook, Instagram, Twitter and LinkedIn on a daily basis, making them an ideal place to advertise. To effectively reach potential clients, you’ll need to assess where your demographic is most likely to be active. When you’ve gathered this information, you can then determine which platforms you should focus your efforts on.
Implement Fixed Fee Options
Fixed fee options help assure potential clients that you are focused on results rather than hourly billing. Upon a satisfactory outcome, you are fairly compensated for your achievements, and your client is happy. First, you’ll have to research past cases to develop pricing that will be profitable. Then, you can construct billing based on specific phases of each case or assess a comprehensive fee. This type of billing can help you retain your current client base and may also help generate new referrals.
Provide A La Carte Services
Millions of people with no legal expertise download legal documents. It’s not surprising, then, that potential clients may be looking for attorneys to review those documents. While the initial fees for document reviews may not be substantial, providing these types of services could lead to more work in the future. Offering a la carte services allows you to not only connect with a new consumer base but can also help you retain your new clients.
Consider Using Live Chat
Live chat provides instant access for potential clients. Because we live in a society of instant gratification, your website users may find this feature useful. New leads can get prompt answers to their questions, and immediate support shows potential clients that you genuinely care about solving their issues. Even if your chat representatives may not be able to answer questions as thoroughly as you can, they can efficiently provide you with contact information for a prompt follow up.Connecting with today’s legal consumers may require you to shift your marketing strategy slightly. If you aren’t familiar with the various aspects of digital marketing, consider enlisting the help of Marketing4Legal. We have experience working with lawyers in multiple specialties to help them increase their digital presence. Contact us to learn about what we can do for your law firm today.