There are new and exciting digital and social marketing trends for 2017. The world of digital marketing is ever changing and keeping up with the latest trends is the best way to beat out your competition. Here are the latest in digital marketing trends.

Social Media Changing the Marketing World

Social media has changed the way consumers observe marketing. Brands are taking notice and becoming aware of their customer’s tastes. Many brands will start to offer more products based on the priorities and lifestyle trends of consumers.

Consumers are slowly starting to shun the intrusive marketing messages such as banner ads, pop-ups, and other brand messages. Customers have routinely stated that disruptive ads on Facebook, Twitter, and Pinterest are turning them away from certain brands. As consumers vote with their money, ads will reshape into something more relevant, fast and smart for the Generation Z crowd.

Generation Z is Creating New Trends

Generation Z is contributing even more to social media and technology. Instant entertainment and communications are now becoming the new standard. The world is also becoming more visual based. Millennials and Generation Z are leading the charge. There will be an increase of new visual platforms in the coming year. Expect to see Snapchat, Instagram and Musical.ly all make a big slash in 2017.

Influencers Will Start To Take More Prominent Roles

Social influencers are going to make a huge impact in 2017. Consumers are calling on more peer-to-peer recommendations, and that makes the need for more influencers. Consumers are starting to rely on peer niche experts to recommend customized products based on lifestyle, values, and interests. Expect many of them to have a higher social media output throughout the year.

Influencer marketing will also have a larger role in 2017. It has now branded as the industry’s “go-to” strategy. Brands will start to outsource more of their advertising to the social media influencers to maintain their brand name.

Take heed to these marketing trends and cultivate a strategy that fits into today’s digital marketing world. Marketing4Legal can help your law firm take advantage of such trends. Contact us today to speak with a digital marketing expert.

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